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About Us

We are a family owned business with an experience over 10 years on manufacturing knitwear. All of the production is being exported to Scandinavian countries. We have in-depth knowledge of producing woolen clothing and we pride ourselves with the high quality of our finished products.

But our children’s line is something new! Our aim is to mix traditions with innovation. Wool, our main “ingredient”, has been used for centuries - warm woollen sweaters and skirts were the main clothing item for our ancestors. And we want to keep this tradition alive by giving the garments a new, modern life via innovative, child-friendly materials. 

Wool In Love is our way to express the love for kids and babies. But also love for nature around us. We believe in slow fashion. Shopping small. And leaving as little footprint as possible.  

You will find woven garments for babies and kids, sizes from 56cm (1 month) up to 122cm (6-7 years), including merino wool sweaters, pants, skirts, dresses, jumpsuits and accessories like baby blankets, scarves and hats to complete the look. Our collections have light and pastel colours which are timeless and beautiful. Clothes have modest design, suitable both for everyday wear and for festive occasions.

The quality of the finished products is very important, this is why we have chosen a high quality Italian yarn. All products are manufactured from 100% merino wool. The yarn has been processed with anti-pilling system, is shrink-proof and with good stain resistance. Our products are machine washable using wool program and are therefore really easy to maintain.

All Wool In Love products are designed and manufactured in EU, Estonia.  We have our own production facility in Viljandi, in an inspiring and idyllic small town in Estonia. We can react quickly, adjust production according to the demand and offer shorter lead times. Having production in Europe also means shorter distances with faster shipments, and smaller environmental impact.

All our products are made with care and love, based on personal needs!


For wholesale information please contact us at:


Sincerely yours

 – Wool In Love –